Customer Segmentation
Identify different customer groups and tailor your marketing activities to them.
Customer Analytics
We develop customized AI-based customer analytics software for organizations. Our AI consultants guide and support you from the initial concept to the implementation of the customer analytics solution.
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Your Experts for Customer Analytics Solutions
We develop tailored data and AI-based customer analytics software for organizations
In today’s fast-paced business world, it is more important than ever for companies to have a deep understanding of their customers. Only companies that fully align their actions with their customers will be successful in the long run. Customer analytics software helps you gain valuable insights into the characteristics, needs, and behavioral patterns of your target audience based on data. The information gained can be used to further develop your products and services, optimize acquisition measures, and increase customer retention.
Customer analytics solutions combine and process various historical data and information about your customers, especially information about their characteristics and buying behavior. These serve as the basis for various analysis methods based on mathematics or machine learning, which aim to gain new insights. Particularly valuable for companies are methods that can reliably predict future customer behavior.
Our AI consultants support you in identifying and implementing customer analytics solutions for your company. We consolidate and aggregate internal and external customer data for you and develop tailor-made models using machine learning and artificial intelligence. As a leading consulting and development company for data science and AI, we help you fully exploit the benefits of customer analytics. Contact us today to find out how you can benefit from tailored customer analytics software.
Use cases for customer analytics solutions
Up- & Cross-Selling
Focus your marketing activities on customers where the desired effect is most likely to occur.
Customer Churn
Identify customers who are likely to leave to take appropriate countermeasures in a timely manner.
Marketing Attribution
Marketing attribution aims to understand the value contribution of different marketing channels based on data.
Customer Lifetime Value
Use the customer lifetime value to estimate the value of your customer base and identify relevant segments.
Personalized Product Recommendations
Help your customers find what they are looking for through personalized product recommendations.
Personalized Marketing
Increase the effectiveness of your advertising measures by personalizing advertising.
Sentiment Analysis
Automatically detect the moods and content of social media posts, customer reviews, or emails.
Our strength
Our ecosystem enables a holistic view of data & AI.
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Tools, Partner & Technology
10+
years of experience in Data Science, ML, and AI
100+
clients from 10 industries and growing
85+
experts from more than 17 fields of study
1,000+
successfully implemented Data and AI projects
Prediction of Online Upselling
In this project, we developed a model capable of predicting users' affinity for a specific online product with high probability.
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Prediction of Customer Churn
In this project, we developed a model based on historical customer data to predict customer churn and identify its influencing factors.
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Upselling of Insurance Policies
As part of an annual upselling campaign, we collaborated with our client to develop a model for predicting product-affine customers. The model was subsequently used to optimize customer selection.
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Next Basket Prediction with Deep Learning
In this project, we developed an innovative recommender system for basket prediction based on deep learning.
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Customer Churn & Retention Prediction
In this project, we developed an automated system for managing customer churn and reactivation.
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Customer Analytics Suite
In this project, we implemented a comprehensive customer analytics suite for our client, designed to support sales and marketing activities with data-driven insights in the future.
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Prediction of Online Conversions
In this project, we developed a machine learning model to predict conversion potential based on individual customer journey data on the client's side.
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Prediction of Next Best Product
To optimize the upselling potential of existing customers, we developed a model to predict product affinities in the insurance sector for this project.
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Customer Segmentation Automotive
In this project, we developed a statistical model for customer segmentation based on panel survey data from our client, which specifically groups and analyzes customers with similar needs.
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Big Data Analysis Tool Automotive
For this project, we developed a scalable analysis tool for load collective and vehicle data in the terabyte range for our client.
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Big Data Analysis Dashboard
For this project, we developed a scalable online dashboard for our client in the field of big data analysis and telemetry, covering the usage of vehicles worldwide.
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EBIT Forecasting
In this project, we developed and implemented a machine learning model to forecast the expected EBIT (Earnings Before Interest and Taxes) for the next one to three months.
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Classification of Emails in Customer Support
To enable our client to handle customer service inquiries more efficiently, we developed a system using deep learning and NLP that automatically routes emails to the appropriate departments.
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Benefits of customer analytics software
Deep understanding of your customers
With customer analytics solutions, companies gain valuable insights into the characteristics, needs, and behavioral patterns of their customers.
Data-driven decision-making
Customer analytics software enables you to make decisions based on data-driven analyses.
Personalized offers
By using customer analytics, companies can create offers tailored to their customers’ needs.
Effective marketing
With customer analytics, you can steer your marketing activities much more targeted and focus on the most important customer groups.
Interested in tailored Customer Analytics software?
01
Free consultation
Discuss your challenges and goals in the area of Data & AI with us.
02
Tailored offer
Receive a customized and transparent offer.
03
Presentation & contract award
We present our approach to all relevant stakeholders.
04
Onboarding with project team
Our dedicated project team takes care of your needs.
