Lead Scoring
Acquiring new customers is one of the central tasks in sales. Modern AI systems allow for precise estimation of closure probabilities and offers for your leads, thus reducing unnecessary acquisition efforts.
Use Lead Scoring for data-driven evaluation of your leads
Challenge
Acquiring new customers is one of the biggest challenges for sales and marketing teams. When addressing new customers, available resources must be used as efficiently as possible. Especially in B2B sales, the efforts required to acquire new customers can be very high. Accurate evaluation and prioritization of potential leads is a crucial success factor.
Approach
With AI-based methods, you can evaluate the closure probability of specific leads in a data-driven and automated manner. Machine learning is used to learn from historical data which factors and characteristics of a lead influence this probability. This information is then used to calculate a score for current leads.
Result
The results of Lead Scoring can be used to prioritize specific leads and optimally utilize available resources. This prevents your sales teams from investing unnecessary effort in unpromising leads. At the same time, it ensures they can focus on the most promising contacts. To maintain established workflows, this information can also be directly integrated into your CRM systems.
Our strength
Our ecosystem enables a holistic view of data & AI.
years of experience in Data Science, ML, and AI
clients from 10 industries and growing
experts from more than 17 fields of study
successfully implemented Data and AI projects
How Lead Scoring works
In lead scoring, the AI model learns which behaviors and characteristics were specific to leads that eventually made a purchase in the past. It then analyzes which of the current leads exhibit these behaviors and characteristics, indicating a high likelihood of interest in your product or service.
Benefits of AI-based Lead Scoring
With Data Science and artificial intelligence, companies can calculate the closure probability of their leads in seconds.
Sales teams can concentrate on acquiring the most promising leads.
AI-based Lead Scoring helps sales teams reach their goals faster, more frequently, and more efficiently.
Lead Scoring provides insights into the motivations and characteristics of potential customers.
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