Customer Segmentation
AI-based segmentation helps you group customers into highly specific segments based on data, which can then be targeted in campaigns or sales actions.
Increase your success with highly specific customer segmentation
Challenge
Companies face the challenge of understanding their customers and identifying target groups to tailor their product, marketing, and sales strategies accordingly. Manually identifying target groups is labor-intensive and often categorizes customers too broadly, e.g., based on simple demographic factors.
Approach
With Data Science, Machine Learning, and AI, companies can analyze their target groups and their characteristics, behaviors, and preferences much more precisely and finely than is possible with traditional Customer Segmentation. This allows for the creation of detailed micro-clusters that have very strong similarities with each other. Through marketing automation, these micro-clusters can be targeted very precisely.
Result
Identifying these clusters and understanding how they differ in terms of needs, behaviors, and characteristics offers many opportunities for companies. First, customers can be more precisely matched with suitable products and services. Second, specific product configurations can be derived that may not have been obvious before. Third, it becomes possible to target customers with dynamic pricing strategies, thereby optimizing both purchase probabilities and margins.
Our strength
Our ecosystem enables a holistic view of data & AI.
years of experience in Data Science, ML, and AI
clients from 10 industries and growing
experts from more than 17 fields of study
successfully implemented Data and AI projects
How Customer Segmentation works
With AI-based customer segmentation, a company's customers are divided into a variety of micro-clusters based on their characteristics and behaviors. The clusters are formed in such a way that they are as homogeneous as possible and have clear distinctions. The various segments can then be targeted in a targeted manner.
Benefits of AI-based Customer Segmentation
By applying AI, companies gain precisely defined segments with specific characteristics and preferences.
The segments can be targeted according to their needs and preferences.
Targeted communication enables offering greater value, thereby fostering long-term customer loyalty to the company.
In addition to a deep understanding of the segments, successful segmentation naturally increases sales and revenue.
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