Data Science and AI for SMEs

Data science and artificial intelligence are currently used primarily by large international corporations. There, the application of such systems in a wide variety of industries and functions can generate sustainable value. Of course, many of the possible applications of data science and AI are also becoming increasingly interesting for small and medium-sized companies.

There is particularly great potential in marketing and sales, in customer service and in production. Depending on the value chain, certain use cases are more or less valuable for specific medium-sized companies. Data science and AI are perfect for segmenting customer groups, exploiting upselling potential, identifying customers who are willing to churn and optimizing prices. In addition, personalized ads and product suggestions can help customers find what they are looking for. In customer service, the use of chatbots and language models allows great gains in efficiency. In production, algorithms are suitable for predicting the maintenance requirements of machines at an early stage and automatically identifying quality deficits in products. In addition, the forecast of customer demand allows optimal planning of the production quantity. The list of possible use cases for data science and AI in industry is as long as it is promising. There are also many other use cases, such as forecasting KPIs in finance, automating the recruiting process, or extracting text from documents using computers.

Our team has already implemented a wide variety of projects for medium-sized companies and also supports you in the development and implementation of data science, machine learning and AI projects in your company. Arrange a consultation to analyze your options and benefit from our experience from over 500 projects. We look forward to working with you!