emoji on cups next to the laptop

How we use emojis

Jakob Gepp Blog

Once upon a time, we at STATWORX used Slack just as a messenger, but than everything changed when emojis came… Since then, we use them for all kinds of purposes. For example we take polls with them to see were we will eat lunch or we capture unforgettable moments by creating new emojis. The possibilities are limitless! But since we use them so much, I was wondering how often do we use them. And when? And which is the top-emoji?! Is it just the thumbsup?

To answer all these questions, I went on a little journey troughout my emotions.

Getting the data

The first part was to gather data. Well, since nearly every tool has a log history this was quite simple. I just had to get the history (the last year) of our Slack channels which was provided within JSONS. These I could easily load into R with the jsonlite package. To get a list of all possible emojis, I found this list from Cal Henderson who works at Slack. I added our own custom emojis to complete the list.

All that followed, was a little loop to go through each message and its reactions and count the occurences of each emoji. Combined with the timestamp given in seconds from January the first in 1970, I had my emoji time series data that looked like this:

                     EMOJI COUNT     TIME     TYPE       DATE
1: :slightly_smiling_face:     1 08:56:05  message 2018-08-10
2: :slightly_smiling_face:     1 17:08:19  message 2018-08-10
3:                  :gift:     2 08:36:04 reaction 2018-08-18
4:                   :joy:     1 13:47:10 reaction 2018-09-03
5:                    :+1:     1 13:56:12 reaction 2018-09-04

After evaluating each single text I found that more than every second chat (57%) either has an emoji in the messasge or as a reaction. So we really use them a lot!

The right timing

Since the majority was used as a reaction, I summed them up and did not distinguish between messages and reactions. To get a first idea of how often and when we use emojis I looked at a frequency plot over time. There are two things to notice: First, we see an increase over time. Well our company grew, so more people equals more emojis. Second, we tend to not use them during the weekend – who would have thought!?

emoji-over-year

But what about our daily usage? Well there seem to be some peaks. One peak appears right after wake up time, another one when we arrive at the office. Here we can distinguish between colleagues with the mobil app and the ones that just use Slack with the desktop app. There is another peak around our lunchbreak and it comes all to end before we go to bed at 22:00.

emoji-over-day

Cause and effect

Since I started this little project, more and more questions popped into my head. For example: Is there a link between the emoji's usage within a message and as a reaction? Are there words, that trigger us to use emojis? To answer the first questions, I used the networkD3 package to plot the interaction as a sankey diagram.

emoji-sankey-category

Here we can see which categories of emojis used within a message lead to which reactions. The most commonly used category is Smileys & People followed by custom. And around 40% stay within the same category.

To answer the second question I made some wordclouds to see which words we use. The ones in orange are those where a reaction followed.

wordcloud

We can see, that we use more words with no emoji reaction than the other way around. If we only look at the ones with emoji reactions, then we get the following picture.

wordcloud-emoji

Seems that if we ask a question "heute wer mal bitte …" ("today someone please…"), we get an reaction – mostly positive.

The most common emojis

emoji-category

As we can see in the plot above, we use the emoji's categories differently. First of all, Smileys and People are used the most. But if we look at the emoji density – which represents the percentage of unique used emoji wihtin this category – we only use a third of them. On the other hand, nearly 80% of our custom emojis were used.

To find the most commonly used emojis I looked at the top 50 emojis within messages and reactions. Also I stumbled upon two R packages (emoGG and emojifont) which let you add emojis to your ggplots. This sounded wonderful, but there was a catch! Since we work with RStudio on a Mac I could not use the RStudio plotting device, since it would not show the emojis. After a little bit of research, I found this post here, which suggested to use quartz() and grid.export with .svg for the plotting. The loaded font obviously did not have our own emojis, so I just added them as❓.

emoji-plot

So, as I thought in the beginning our top emoji is 👍, followed by 😂 and 😄.

Emojimessageas reactiontotal
👍0482482
😂98281379
😄26049309

But since there is a lot going on in the lower left corner – let's have a closer look! We can see a variety of emojis beeing used with a lot of custom ones.

emoji-plotdetails

With this package, we can also update the plot showing our daily usage with the most commonly used one at the time.

emoji-over-day-with-icon

Conclusion

With this little project I just scratched the surface of possibilities to analyse the usage of emojis. If you have more ideas, I would like to see your approach and solutions. Just send me an email at blog@statworx.com. To get started you can use my code at our GitHub – not containing our whole data of course, but with an example folder with two jsons. Here you can add your own Slack history.

References

Über den Autor
Jakob Gepp

Jakob Gepp

Numbers were always my passion and as a data scientist and a statistician at STATWORX I can fullfill my nerdy needs. Also I am responsable for our blog. So if you have any questions or suggestions, just send me an email!

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STATWORX
is a consulting company for data science, statistics, machine learning and artificial intelligence located in Frankfurt, Zurich and Vienna. Sign up for our NEWSLETTER and receive reads and treats from the world of data science and AI. If you have questions or suggestions, please write us an e-mail addressed to blog(at)statworx.com.